The Tyre Warrior Announced as Brand Ambassador for ICE Expo 2026

The Tyre Warrior Announced as Brand Ambassador for ICE Expo 2026

Dublin, Ireland – 21st October 2025

New ‘Tyre Warrior – Tyre Fitting Challenge’ Competition to Feature Live at the Show with a Super Cash Prize

Ireland’s leading construction and plant industry event, ICE Expo 2026, is set to welcome The Tyre Warrior as an official Brand Ambassador for next year’s show. Known across social media as @tyrewarrior, The Tyre Warrior has become a fan-favourite for his skill, speed, and expertise in tyre repair and maintenance — making him the perfect fit for the role.

As part of the two-day event, The Tyre Warrior will also judge an exciting new live competition — the “Tyre Warrior – Tyre Fitting Challenge” — hosted in the Tyre Pitstop Zone. Over the course of the expo, competitors will go head-to-head to see who can change a tyre the fastest, combining precision, safety, and speed for a chance to win a super cash prize.

“This competition will bring real energy to ICE Expo,” said The Tyre Warrior. “It’s a brilliant way to showcase the skill that goes into professional tyre work — and I can’t wait to see the talent on display.”

Visitors can catch The Tyre Warrior in action throughout the two days of the expo, taking place at Punchestown Racecourse where he’ll be meeting fans, sharing tips, and leading the live judging of the Tyre Pitstop Challenge.

Don’t miss your chance to experience the action — visit www.iceexpo.ie for event information, registration details, and full competition rules.