Vivid Machinery, has secured the Zoomlion agency which is one of the global leaders in construction machinery manufacturing. The product lines span earthmoving, cranes, hoisting and concrete equipment, agricultural machinery, industrial vehicles, and specialised equipment for infrastructure and mining,

Rob Macnaughton and industry partners, Michael Craig & Dave Dawe, are proud to announce that Vivid Machinery has secured the agency for Ireland and the United Kingdom. This milestone marks a significant expansion for Vivid & Zoomlions partnership strengthens its role as the leading supplier of construction, agricultural, and industrial machinery across both markets..

The Macnaughton family has a wealth of experience working with major brands like Caterpillar and SANY and understand the importance of after sales support for customers along with owning and operating a costs.

The partnership with Zoomlion brings not only an expanded portfolio of equipment but also a robust support structure for customers:

• Manchester Distribution Centre – Zoomlion dedicated hub for supplying parts, aftersales support, and equipment to dealers across the UK and Ireland.
• Berkshire Centre of Excellence, West London – The new UK head office will feature a demonstration area to allow customers to come and test machines. Vivid will also be working with Zoomlion for the launch and introduction of the agricultural range of equipment. Field follow units have already been shipped to the UK to allow trials against competitive equipment to be conducted later in the year.
• Sub-Dealers Network – The appointment of sub-dealers across Ireland and the UK is imminent, creating a wider reach for sales, service, and localised customer care.

By representing Zoomlion, Vivid now offers one of the broadest product line-ups in the market, including:

• Earthmoving machinery for excavation and site development
• Mobile cranes for lifting and heavy-duty projects
• Concrete machinery such as batching plants and mixers
• Foundation and mining machinery for infrastructure and extraction projects
• Agricultural machinery, industrial vehicles, and emergency response equipment

This wide-ranging portfolio positions Vivid as a one-stop partner for contractors, developers, farmers, and industrial operators throughout Ireland and the UK.

Showcasing at Major Industry Exhibitions

Vivid will highlight the strength of the new partnership at leading trade events:

• Plantworx 2025 (UK, next week): The first official showcase of Zoomlion equipment under Vivid’s agency, featuring access platforms and earthmoving solutions.
• ICE Expo 2026: A major presence where Vivid will display a full line-up of Zoomlion Machinery, live demonstrations, and technical showcases to the European market.