...

Counting Down to Ice Expo 2026
Friday 22nd & Saturday 23rd May 2026

Days
Hours
Minutes
Seconds
Days
Hours
Minutes
Seconds

ICE Expo Partners with DMC Consultancy to Launch Cutting-Edge Event App Ahead of 2026 Showcase at Punchestown

The ICE Expo team has officially entered the development phase of a powerful new event app designed to transform the exhibitor and attendee experience at ICE Expo 2026, taking place on May 22nd & 23rd, 2026 at Punchestown Racecourse.
The app is being developed in partnership with DMC Consultancy, one of Ireland’s largest and most respected digital marketing agencies. Founded by ICE Expo creator Danielle McSorley, DMC brings its unmatched expertise in digital innovation and user experience to this project, with the aim of delivering a seamless, intuitive, and data-driven tool that benefits all event participants.
“We’re building a platform that not only enhances the logistics of attending a major event like ICE, but one that actually adds value—before, during, and after the show,” said Danielle McSorley, ICE Expo Founder and Managing Director of DMC Consultancy.
The app will serve as both an intelligent information hub and a comprehensive exhibitor CRM system, offering a range of smart features, including:
  • Interactive Event Maps – Navigate the Punchestown venue with ease via live, searchable floorplans.
  • Live News & Announcements – Real-time updates, push notifications, and exclusive insights throughout the event.
  • Full Exhibitor & Product Directory – Search and filter by categories, products, or services.
  • Lead Capture Tools for Exhibitors – Scan attendee badges, record notes, and track engagement directly in the app.
  • In-App Messaging & Networking – Connect directly with peers, exhibitors, or potential partners before and during the show.
  • Performance Analytics – Exhibitors will have access to post-event data and reports on lead generation, booth traffic, and interactions.
  • Sustainability Features – Reducing the need for printed materials by putting everything into attendees’ pockets.
  • Competitions – Boost engagement through interactive challenges and prize incentives.
  • Session Feedback & Surveys – Collect instant feedback to improve future events.
This dynamic new platform is being designed to elevate the ICE Expo experience, enabling attendees to plan their visit more efficiently while helping exhibitors convert interactions into real business opportunities.
Behind the scenes, the ICE team continues to work year-round to ensure ICE Expo 2027 will be the biggest and most immersive edition yet. With the support of DMC Consultancy’s expert development team, the launch of the app will mark a major milestone in the event’s digital evolution.

More information about the app, including launch timelines and key features, will be announced over the coming months. For the latest updates, visit www.iceexpo.com or follow ICE Expo on social media

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.