The ICE Expo team has officially entered the development phase of a powerful new event app designed to transform the exhibitor and attendee experience at ICE Expo 2026, taking place on May 22nd & 23rd, 2026 at Punchestown Racecourse.
The app is being developed in partnership with DMC Consultancy, one of Ireland’s largest and most respected digital marketing agencies. Founded by ICE Expo creator Danielle McSorley, DMC brings its unmatched expertise in digital innovation and user experience to this project, with the aim of delivering a seamless, intuitive, and data-driven tool that benefits all event participants.
“We’re building a platform that not only enhances the logistics of attending a major event like ICE, but one that actually adds value—before, during, and after the show,” said Danielle McSorley, ICE Expo Founder and Managing Director of DMC Consultancy.
The app will serve as both an intelligent information hub and a comprehensive exhibitor CRM system, offering a range of smart features, including:
This dynamic new platform is being designed to elevate the ICE Expo experience, enabling attendees to plan their visit more efficiently while helping exhibitors convert interactions into real business opportunities.
Behind the scenes, the ICE team continues to work year-round to ensure ICE Expo 2027 will be the biggest and most immersive edition yet. With the support of DMC Consultancy’s expert development team, the launch of the app will mark a major milestone in the event’s digital evolution.
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