ICE Expo is proud to announce an exciting new partnership with Hudson Bros who will be supplying all aggregate materials for the show’s highly anticipated live demonstration areas.

This collaboration marks a significant enhancement to the ICE Expo experience, ensuring that visitors witness machinery operating in authentic, real-world conditions. By providing high-quality aggregate, Hudson Bros are playing a vital role in bringing the demonstration zones to life—transforming them into dynamic, working environments that reflect the realities of construction and engineering projects on the ground.

“We are absolutely delighted to be partnering with Hudson Bros,” said [Danielle McSorley]. “Their expertise and support allow us to elevate the demonstration areas to a new standard. The use of premium aggregate ensures that every piece of machinery is showcased in conditions that truly highlight its capability, efficiency, and performance.”

The demo areas will feature an impressive lineup of industry-leading equipment and technology, with live demonstrations from:

• KES
• ENGCON
• Brokks Uk
• FJS
• CPS (Rototilt)
• Doyle Machinery

Attendees will have the unique opportunity to see these machines in action, interacting directly with materials supplied on-site—offering a practical, immersive experience that goes far beyond static displays.

This hands-on environment is designed to give contractors, operators, and industry professionals a genuine insight into how equipment performs in real working conditions, supporting better decision-making and deeper product understanding.

The partnership with Hudson Bros underscores ICE Expo’s commitment to delivering an engaging, high-quality event that reflects the evolving needs of the construction and machinery sectors.

ICE Expo looks forward to welcoming visitors to what promises to be one of the most interactive and impactful editions of the show to date.