Colin Frost, Dealer Manager for the Construction division of Kubota UK, will be speaking at ICE Expo, offering a unique perspective on the vital relationship between manufacturers and their dealer networks. Since joining Kubota three years ago, Colin has been responsible for managing the company’s construction dealer network across the North of England, Scotland, and Ireland. His role is a dynamic one, serving as the key point of contact between Kubota and its dealers, ensuring strong communication and tailored support. In his keynote, Colin will discuss how collaborative dealer relationships drive business success, support Kubota’s long-term strategy, and respond to the evolving needs of the construction industry.